Take a look at almost all the gambling ads on TV and you’ll see men talking to men. Whatever the game put forward (poker, sports betting), you can bet (without making a bad pun) that you will be dealing with a man addressing a community of male players.
Does this reflect the fact that it is mostly men who play, or is it rather a representation of the society in which we live, where equality is never completely achieved between the sexes?
And above all, the online casino sector could change the situation by focusing on its users, who are more numerous? The best online poker Koinqq decrypt this issue in today’s article.
The Majority of Problem Gamblers Are Men
According to statistics, men are nearly eight times more likely to become problem gamblers than women, although the numbers show that men and women play roughly the same way overall. About 66% of men played a game of money, including the lottery, while this figure was 59% for women: a small difference, therefore.
This would be mainly due to the personality traits attributed to men. And especially their higher propensity to take risks. It is also estimated that men are more impulsive than women, and therefore more likely to play at a loss. More connected, and playing longer, they are also more likely to watch ads that target them far more than women, increasing de facto dependency risks.
However, this is not the case in all countries. In Sweden, more women are dependent on gambling (since 2019). The possibility of playing online has indeed attracted more and more players (less comfortable when it comes to doing “publicly”). They are however addicted to casino games while men tend to opt for poker and sports betting.
